{"id":22225,"date":"2019-06-20T13:26:26","date_gmt":"2019-06-20T13:26:26","guid":{"rendered":"https:\/\/augmentitlive.kinsta.cloud\/overcome-hurdles-how-can-vr-ar-mr-be-spread-more-widely\/"},"modified":"2023-04-06T14:21:56","modified_gmt":"2023-04-06T12:21:56","slug":"overcome-hurdles-how-can-vr-ar-mr-be-spread-more-widely","status":"publish","type":"post","link":"https:\/\/augment-it.com\/en\/overcome-hurdles-how-can-vr-ar-mr-be-spread-more-widely\/","title":{"rendered":"How can VR\/AR\/MR be spread more widely?"},"content":{"rendered":"\n<p><strong>Expert talk at <a href=\"https:\/\/www.bitkom.org\/EN\/About-us\/About-us.html\">Bitkom<\/a> meeting in Munich<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Augmented Reality matters<\/strong><\/h2>\n\n\n\n<p><span lang=\"EN-GB\"><a href=\"https:\/\/augment-it.com\/en\/about-us\/\">Reto Grob<\/a>, Head of Augment IT, and Bernhard Binz, Director Sales, Netcetera Germany GmbH had a speech about \u201cImproving work processes with AR\/MR \u2013 Measuring effects and reporting success\u201d<br><\/span><\/p>\n\n\n\n<p><strong>Overcoming hurdles. How can VR\/AR\/MR be spread more widely?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.bitkom.org\/EN\/About-us\/About-us.html\">Bitkom<\/a>, Germany\u2019s digital association, held a meeting at Microsoft in Munich on 19 June on the subject of \u201cOvercoming hurdles. <span lang=\"EN-GB\">Bitkom is Germany\u2019s digital association. Founded 1999 in Berlin, Bitkom represents more than 2,600 companies of the digital economy. <\/span><\/p>\n\n\n\n<p>How can VR\/AR\/MR be more widely distributed? Virtual, Augmented, Mixed Reality, Spatial Computing \u2013 the possibilities offered by these technologies are almost limitless. Often, however, their potential is not exploited. What is the reason for this? What obstacles stand in the way of greater dissemination? And above all: How can they be overcome? <a href=\"https:\/\/augment-it.com\/en\/about-us\/\">Reto Grob<\/a>, Head of Augment IT, and Bernhard Binz, Director Sales, Netcetera Germany GmbH contributed with the speech \u201cImproving work processes with AR\/MR \u2013 Measuring effects and reporting success\u201d.<\/p>\n\n\n\n<p>Many thanks to Bitkom and Microsoft for the invitation and the opportunity to contribute with our experience.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote hcb-fetch-image-from=\"https:\/\/twitter.com\/Bitkom_CT\/status\/1141606476676513793?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1141606476676513793%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Faugmentit.ch%2Fovercome-hurdles-how-can-vr-ar-mr-be-spread-more-widely%2F%3Flang%3Den\" class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"de\" dir=\"ltr\">Welche H\u00fcrden stehen dem Einsatz von <a href=\"https:\/\/twitter.com\/hashtag\/AR?src=hash&amp;ref_src=twsrc%5Etfw\">#AR<\/a> und <a href=\"https:\/\/twitter.com\/hashtag\/VR?src=hash&amp;ref_src=twsrc%5Etfw\">#VR<\/a> im Weg? Wie werden sie \u00fcberwunden? Danke @MichaelZawrel, Thomas Buchholz, Bernd Benning, Viktor Waal, Georg Regal und <a href=\"https:\/\/twitter.com\/retogrob?ref_src=twsrc%5Etfw\">@retogrob<\/a> f\u00fcr fesselnde Vortr\u00e4ge auf der Sitzung des AK VR bei <a href=\"https:\/\/twitter.com\/hashtag\/Microsoft?src=hash&amp;ref_src=twsrc%5Etfw\">#Microsoft<\/a> <a href=\"https:\/\/t.co\/JfxGsETUFo\">pic.twitter.com\/JfxGsETUFo<\/a><\/p>&mdash; Bitkom_Consumer Technology (@Bitkom_CT) <a href=\"https:\/\/twitter.com\/Bitkom_CT\/status\/1141606476676513793?ref_src=twsrc%5Etfw\">June 20, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Expert talk at Bitkom meeting in Munich Augmented Reality matters Reto Grob, Head of Augment IT, and Bernhard Binz, Director&#8230;<\/p>\n","protected":false},"author":3,"featured_media":20223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[284,283],"tags":[],"class_list":{"0":"post-22225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-augmented-reality","8":"category-mixed-reality","9":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can VR\/AR\/MR be spread more widely? 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